Cartier names India as important growth market, prioritises scaling up existing online retail

Cartier currently retails online in India through a country-specific version of its global e-commerce store with its website having an India-specific customer care line

Mumbai: Fine jewellery brand Cartier has named India as an important growth market globally. After recently opening an exclusive brand outlet in Mumbai, the brand plans to focus on its online business in the country to reach shoppers in more locations. 

The business currently retails online in India through a country-specific version of its global e-commerce store. The website also has an India-specific customer care line.

“Our priority is scaling up our existing online retail capabilities in India to complement our physical presence. We are keen on connecting with potential and current customers around the country who are physically not as close to our boutiques in Delhi and Mumbai,” said Gaetan Guillosson, Managing Director, Cartier India.

Cartier opened its flagship store in Mumbai inside the recently opened Jio World Plaza mall in Bandra Kurla Complex, the business announced on its website. The store is painted in Cartier’s signature hues of gold, red, and beige, and features its classic panther iconography. The brand opened its first-ever India store in New Delhi’s luxury mall DLF Emporio a decade ago.

Cartier was established in 1847 by watchmaker Louis-François Cartier in Paris, France. Family-owned until 1964, the brand is today owned by the Swiss business Richemont Group and counts over 200 stores in 125 countries and territories.

Courtesy: fashionnetwork.com