The campaign involved a giant ring box sporting a red bow, mounted on a moving red Audi convertible, and significantly boosted visibility of the brand
New Delhi: Lab-grown diamond jewellery brand Amaltas Jewels recently rolled out an innovative marketing campaign across Delhi NCR, to promote the launch of its Red Bow collection, and encourage diamond gifting in the holiday and wedding season.
The campaign involved a giant ring box sporting a red bow, mounted on a moving red Audi convertible, creating a representation of the collection’s theme – gifts wrapped with love.
The marketing activation was rolled out in localities like Connaught
Place, Khan Market, GK’s M Block Market, Select Citywalk, CyberHub, and Galleria Market in Delhi NCR region. The bold display captivated passers-by, many of whom captured and shared the moment on social media, amplifying the campaign’s reach.
“The giant ring box on the red Audi was a direct nod to the collection’s theme, a perfect gift wrapped with love and excitement,” said Yasha Singh, spokesperson for Amaltas. “The campaign not only captured imaginations but also boosted brand awareness significantly, marking the launch as a citywide celebration.”
The Red Bow collection offers a curated selection of lab-grown diamond jewellery, including earrings, pendants and rings. It brings the luxury of lab-grown diamonds within reach, with prices starting at just Rs 5,000. “At Amaltas, we believe that every celebration deserves a sparkle,” said the brand’s spokesperson. “With the Red Bow Collection, we’re making it easy to gift diamonds that resonate with love, beauty and sustainability in the holiday and wedding season.”
In November last year, Amaltas Jewels had launched the #Chat_Mangni_Pat_Byah campaign at a concert by singer Diljit Dosanjh in Hyderabad, connecting music, romance and lab-grown diamonds. The campaign also included a contest, wherein the winning entry would receive a proposal experience supported by Amaltas when purchasing an engagement ring. The campaign highlighted the themes of love and sustainability, making an impact on concert-goers and positioning Amaltas Jewels as a brand linked to innovation.
Amaltas Jewels is known for its handcrafted pieces inspired by the beauty of nature, especially the golden Amaltas flower. The brand, that retails both offline and online, offers made-to-order jewellery and full traceability of their ethically sourced diamonds.
Retail Jeweller India News
