Jewellery for the film involved an integrated creative process, with designers working on evolving requirements of the film’s characters. Being part of a Mani Ratnam production has provided the brand continued visibility across a wide audience spectrum
Hyderabad: Legacy brand Kishandas & Co., known for its heritage jewellery and work rooted in traditional craftsmanship, has once again collaborated with acclaimed film director Mani Ratnam to create jewellery for his film Thug Life, that released in theatres on June 5, 2025. Following the brand’s association with the director’s mega-hit Ponniyin Selvan 2 in 2023, it was brought on board to create jewellery for Thug Life, starring Kamal Haasan, a crime drama chronicling an elderly gangster’s tryst with love, destiny, guilt and death.
Kishandas& Co. worked in close alignment with the film’s creative teamto ensure the jewellery complemented each character.“After Ponniyin Selvan 2, we are thrilled to be part of Thug Life, a Mani Ratnam film. It’s always a pleasure to work with the dream team,” shared the brand in a social media post, referring to its collaboration with the director and designer Eka Lakhani.
The jewellery forThug Life was not designed in isolation;it was developed as part of an integrated creative process, with designers working on evolving requirements of the film’s characters. Adjustments and additions were made even during filming, responding to practical and creative developments on set. This iterative process ensured that the jewellery felt like a part of the characters, not just accessories.
For Kishandas& Co., association with a high-profile director’s filmis a prestigious project. Being part of a Mani Ratnam production with wide reach has provided the brand continued visibility across a wide audience spectrum.
Such collaborations not only offer creative fulfilment but also open up avenues for future work in cinema, television, and historical projects. It allows a brand to demonstrate its capacity to balance tradition, narrative relevance, and production needs, while staying true to its design identity.
Kishandas& Co was founded by the legendary Harlochandas, jeweller to the Nizam and a master of heritage design, and has evolved through four generations. The founder’s grandson, Krishnadas, elevated the brand to new heights and now mentors his sons to continue the legacy. Pratiksha Prashant, daughter-in-law of Das and CEO of the company, has been instrumental in shaping the brand’s legacy.
Retail Jeweller India News
