Malabar Group pledges Rs. 16 crores for the education of 21,000 girls in new CSR initiative
The group now devotes 5 per cent of its profits to CSR activities, with a strong focus on education, healthcare, environmental sustainability, and poverty alleviation, especially for marginalised communities. To date, the Malabar Group has invested over Rs. 263 crores in various social responsibility projects, reflecting its commitment to sustainable development
P. C. Chandra Jewellers’ exclusive song release urges women to reignite the divinity of Durga
The music video features actors Suvosmita Mukherjee, Bibriti Chatterjee, and Dipanwita Rakshit, who essay roles of women from all walks of life united in the celebration of the feminine divinity of Goddess Durga. Having an interesting interplay of real-life scenes and CGI, the brand intrigues the audience with the onset of Devi Paksha
Sagarmal Jewellers’ lean season campaign records nearly Rs. 8 crores in 5 days
Pitru Paksh opened a window of opportunity for Sagarmal Jewellers to get their customers to book their purchases, right in time for the festive season. Despite the lean period, the ‘Gold Jewellery Mela’ campaign in its fourth edition saw a sale of nearly Rs. 8 crores in gold weight sold in a span of 5 days
Senco’s ‘Aparupa’ campaign presents a foot-tapping sharodiya experience featuring actors, cricket veteran Sourav Ganguly
Ushering in the timeless elegance of Mahalaya, the music video ‘Aparupa’ showcases brand ambassadors Ishaa Saha, Madhumita Sarcar, Sauraseni Maitra, Swastika Dutta and cricket legend Sourav Ganguly welcome Maa Durga. Sung by Shaan and Antara Maitra, the dance number in traditional Bengali style has successfully tugged the heartstrings of the community