Read our select stories from the industry

Bahrain’s New Jumbo Jewellers debuts in India, targets Gujarat market The Indian-origin jewellery brand has launched its flagship store in Ahmedabad, bringing its handcrafted luxury jewellery to the India. Banking on the potential of the country’s economy, the brand plans to open more stores pan-India

Pothys Swarna Mahal initiative aims to boost diamond jewellery sales for holidays The term ‘Vaira Penn,’ meaning ‘diamond girl,’ reflects the brand’s objective to promote diamonds as a mainstream choice for all. The brand also introduced an advertising campaign with a young girl wearing diamonds through her life's milestones

Vaibhav Jewellers’ campaign aims to take rich traditions of Indian jewellery to global NRIs The jeweller’s annual campaign, now in its fifth year, offers exclusive jewellery designs for NRIs, while providing custom duty-free jewellery exports to the US, and a seamless experience for global customers

Prince Jewellery's gifts handcrafted silver memento to Pope Francis at the Vatican Princeson Jose, Chairman and MD, Prince Jewellery, along with the Director Sheeba Prince, gifted the memento to the Pope during the centenary celebration of the All Religions Conference held in Vatican City, enhancing the brand’s appeal

Chetmani Ornaments leverages link with Nana Patekar-starrer, boosts brand image The collaboration with the film is part of the jeweller's broader agenda to align with high profile projects connected to Varanasi. It combines city pride with strategic marketing, expanding the brand’s reach to a larger audience

House of Aadyaa’s ‘Daftar’ event showcases corporate styling with silver jewellery The intimate event saw a gathering of about 40 customers at the brand’s Indiranagar showroom. Through ‘Daftar’, the brand demonstrated its objective to create meaningful experiences for its customers, blending style, functionality and personalization