Video testimonials drive ‘real customer’ marketing success at Chetmani Jewellers Chetmani Ornaments & Jewellers’ strategic shift to customer video testimonials is yielding significant returns in brand trust and store footfall. Launched in July, the initiative has evolved beyond conventional reviews to create authentic social proof, with the brand planning for expanded user-generated content across platforms
Vaibhav Jewellers’ Navratri campaign celebrates female achievement, drives a 15-20 per cent footfall increase Manoj Vaibhav Gems & Jewellers’ Dusshera campaign features nine accomplished women in vibrant ensembles with exclusive gold collections, underscoring the brand’s commitment to women’s empowerment. This innovative initiative has driven good commercial success while celebrating modern achievements alongside traditional jewellery craftsmanship
Kashi Jewellers champions social inclusion through strategic FICCI FLO partnership Through a partnership with FICCI FLO, Kashi Jewellers has orchestrated the successful ‘Dharovar’ fashion show, attracting over 400 attendees and showcasing 72 exclusive pieces. The initiative, which featured specially-abled models and designers from across India, has strengthened community ties while driving pre-Diwali sales momentum for the brand
WHP Jewellers expands reach through Maharashtra Times Shravan Queen pageant The Maharashtra Times Shravan Queen pageant’s expansion from Mumbai into three additional cities has provided WHP Jewellers with enhanced visibility across Maharashtra. Through the newspaper’s comprehensive event management and promotion strategy, the jeweller has successfully established meaningful connections with younger demographics whilst strengthening its market presence
Verma Jewellers’ ‘30 Days, 30 Lakhpatis’ campaign ignites festive shopping with daily cash prizes Verma Jewellers’ month-long Diwali campaign, running from 3rd October to 1st November, has transformed festive shopping through daily Rs. 1 lakh cash prizes. The initiative has already yielded remarkable results for the brand, with a 60-70 per cent increase in sales volume and a 25-30 per cent surge in footfall compared to last year, while successfully engaging both existing and new customers
Lagu Bandhu Jewellers’ festival campaign bridges heritage and modernity with storytelling magic Lagu Bandhu Jewellers’ new festive campaign, featuring Marathi actor Sayali Sanjeev, tells a story of trust, loyalty, and design versatility, celebrating women’s evolving roles. With scenes of shared domestic responsibilities and artistic pursuits, the campaign blends tradition with modernity, showcasing jewellery that complements both daily life and special moments