As a common platform, I see a strong network of the entire supply chain from retailers, manufacturers, colour gemstone miners, diamantaires, players in the precious metal category, and prestigious jury members.
Colour gemstones are getting a lot of traction and are the flavour now. With a rich history in India, the category overcame the lull when diamonds flourished.
With our mine-to-market system, FURA Gems ensures complete adherence of ESG standards, so that each stone can be traced back to the origin
Bulk sampling is underway in Madagascar. By the end of Q1 of 2025, FURA Gems will make a headway in that region.
The Celebration sapphires campaign has been successful, with the products now present across 18 states in India.
During my visit to Mumbai, I’ve met manufacturers and retailers dealing with the range, and I see their palpable excitement.