Anmol Jewellers’ Kinetic diamond bracelets are a top example of animated designs

Designs rule the jewellery space. It’s the imagination of the designer that differentiates a predictably pretty piece from the one that looks out-of-the-world. The brand that scores high on design wins across all price points. And Anmol Jewellers has an exceptional range doing the rounds of social media today.

A pair of diamond bracelets from the brand’s Kinetic Jewellery collection has a cross-section where diamonds slide form one end to another with the movement of the hand. The bracelets are intricately handcrafted to capture the play of light and movement in three dimensions. The pieces are finished to perfection with remarkable attention to detail with interesting mechanisms such as the sliding movement makes the designs unique.

“It is a form of jewellery that goes with your flow. Kinetic jewellery’s primary purpose is to both complete your look and inspire motion and activity as it moves, changes and vibrates with the slightest movement,” says Ishu Datwani, founder, Anmol Jewellers.

Animated designs are becoming popular with instances such as dancing diamonds in the market.Kinetic Jewellery on that note is a celebration of natural form and precision engineering. “These masterpieces of craftsmanship are especially popular with the Millennials and Gen-Z who like to make a bold fashion statement with these fabulous must-have jewels fashioned into wearable art,” added Datwani.

It’s an era of expressive jewellery. The livelier the piece is, the better the owner resonates with it. Kinetic jewellery has already been making hearts flutter as different jewellery brands experiment with detachable ranges and similar styles. The Instagram reel showing the kinetic nature of the bracelets has already bagged over 6K views within days of the release, which is a big example of design innovation for the trade.

Written by Shubham Dasgupta

RJ Exclusive