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Consumer Purchase Incentivised: Marketing beyond usual activities

Consumer Purchase Incentivised: Marketing beyond usual activities 0

🕔16:22, 5.Aug 2020

Incentives are not new to the business of sales or marketing, however over the years the way we use incentives to create a better, holistic customer experience has evolved. From a consumer perspective, incentives escalate the perceived worth of a

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Jewellers hope to strike gold with comeback promotions

Jewellers hope to strike gold with comeback promotions 0 Updated

🕔21:15, 2.Jul 2020

Written by Praveer Sinha Lockdown or no lockdown, brands across industries have shown that there no dearth in creativity when it comes to reaching out to their target audience. Now, as the lockdown is coming to an end and the

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How Chinese jeweller Ideal transformed staff into live-streaming KOLs

How Chinese jeweller Ideal transformed staff into live-streaming KOLs 0

🕔11:08, 30.May 2020

Shenzhen’s multi-brand jeweller Ideal has transformed its 18-year-old traditional business model to a New Retail business virtually overnight in light of the coronavirus crisis. The retailer rolled out a transformation initiative dubbed “Thousand People, Thousand Stores” by establishing ‘online cloud

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Look for opportunities in adversities

Look for opportunities in adversities 0 Updated

🕔18:46, 28.Jan 2020

Need to craft a sales strategy? The Retail Jeweller takes you through to four different yet interesting ways to boost sales in the competitive environment. –Manoj Chakraborty Navigating the change Over the last one and half months, I have been

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