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How Chinese jeweller Ideal transformed staff into live-streaming KOLs

How Chinese jeweller Ideal transformed staff into live-streaming KOLs 0

🕔11:08, 30.May 2020

Shenzhen’s multi-brand jeweller Ideal has transformed its 18-year-old traditional business model to a New Retail business virtually overnight in light of the coronavirus crisis. The retailer rolled out a transformation initiative dubbed “Thousand People, Thousand Stores” by establishing ‘online cloud

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