The idea of weddings was recently tweaked a little for the Indians. The gathering has shrunk to immediate relatives and close friends, week-long festivities are now being managed within a day or two, a lot of offline shopping has shifted
Titan owned-CaratLane, one of the earliest movers in the space, has seen a 40% growth in traffic and 60% growth in online revenue as compared to last year’s festive period. Chennai: Be it due to the revenge shopping factor, festive
By Suneeta Kaul The COVID-19 pandemic is forcing jewellery retailers to re-think their strategies and revamp their work processes. Some are coming up with innovative tech-based solutions to push sales, while others are trying out new product lines, better communication,
Yasir Sultan, director of Sultan in Chennai, has his eye on the upcoming festive and wedding seasons to make up for the lost business. Stay positive, is his mantra to success What are your thoughts on the virtual format of
There has been a lot of positivity thanks to festivals like Raksha Bandhan, Ganesh Chaturthi, Eid or Onamtanishq. We believe that as we head into Dussehra and Diwali, the sentiment should only improve, says Arun Narayan, Vice President, Category, Marketing & Retail, Tanishq at Titan Company Limited. On
Suken Shah of Sparsh Jewellers has great expectations from the IIJS Virtual this year. While he asks buyers to be a part of the show, his advice for the new normal is simple—build your stock. What is your view on
Nitin Agrawal of Meenakshi Jewellers feels that change is the only constant and adaptability is the need of the hour, and IIJS is the best place to get started with the virtual future What is your opinion on the virtual format of
In today’s world, the biggest question is how to retain a millennial consumer. They are fickle in their choices and don’t display much brand loyalty, they make many impulse purchases and the price point is very important to them in
Written By Suneeta Kaul Even as the corporate sector faces the post-Covid world with trepidation, the jewellery industry is hopeful of putting up a fairly good show in the coming year on the back of three wedding seasons. The festival
After lockdown restrictions were eased in Unlock 1.0, jewellery stores reopened, with measures such as visual trials, displaying jewellery on video calls, and appointment-based shopping. However, jewellers are facing two challenges – offering a store-like experience to those shopping from
