It’s important to stay relevant as a brand

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In his thought-provoking presentation, Vishwas Parikh – Group Operations Manager, Mouawad, spoke about the strategies to build an aspiration brand.

He spoke about their Guinness World Record-winner Guniess Flower of Eternity Jewellery Coffer which achieved excellent Advertising Value Equivalency.

The marketing is now shifts to digital and collaborations. “One has to stay relevant as a brand. “World has entered an era of exponential growth and disruptive innovation. We need to ask – are we staying relevant as a brand/business?” said Parikh.

“When it comes to jewellery retail, involving the influencers works great. We have collaborated with 2-3 influences who come on our boutique to interact with the consumers. Thanks to that initiative, the conversion rate has grown to 30%,” said Parikh.