Kanak Jewellers helps women clientele scorch the ramp with latest kundan-polki range

Fashion is way beyond the fabric of professional, commercial modelling only. Committed to this notion, New Delhi-based Kanak Jewellers had recently held a fashion show titled ‘True Jewellery True Models’ wherein it launched a new bridal collection in kundan and polki. During the event, the jeweller invited almost 70 existing women customers who walked the ramp wearing the jewellery from the collection alongside 30 professional models.

Speaking about the event, Deepak Chauhan, Owner, Kanak Jewellers, said, “Through this initiative, we have tried to send across a message that our clients can carry our jewellery collections equally well as professional models do.

“Many women dream of walking the ramp wearing beautiful jewellery but don’t get a chance to do it. So, through the initiative, we have tried to give our valuable women clientele their share of limelight,” Chauhan added.

Making the fashion show successful were participations from homemakers, doctors, engineers and working women from various professions. According to Deepak, this event will help the brand get more recognition and eventually attract more customers in-store.

“Initially, the clients were hesitant to take part in the fashion show. With encouragement from our staff, they agreed to take part. Nowadays, everyone is on social media and love to upload statuses or images of themselves whenever they go to a new place or do something new,” said Chauhan, explaining how organic social media activity from this event will help spread brand recognition of Kanak Jewellers in the long run.

Written by Manoj Chakraborty

RJ Exclusive