ORRA’s new ad campaign was shot by the brand’s CEO

retailj
By retailj July 8, 2018 13:26

ORRA’s new ad campaign was shot by the brand’s CEO

Made especially for brides to dazzle on their wedding day, ORRA’s CEO Vijay Jain recently shot the brand’s bridal ad campaign for 2018.

ORRA, Diamond Jewellery brand makes a foray into the Bridal segment with a whole new line stunning line of Bridal Diamond Jewellery.

Watch the spot:

While weddings have and will continue to be the strongest driver of jewellery sales in the country, ORRA has now taken an aggressive stance towards giving a larger share to Bridal “Diamond” jewellery within this segment. Focusing on events beyond the wedding will help ensure that the bride is able to make a choice of jewellery that suits her comfort and style. With large spends going into pre and post wedding functions, ORRA sees this as a key driver of widening its share of Diamond Jewellery.

Speaking on the launch, Mr. Vijay Jain (CEO – ORRA) says, “ORRA has taken a focused approach to its Diamond Bridal segment. This path has been chosen after through research in understanding new India’s growing appetite for jewellery that can be worn beyond the locker. Diamond jewellery has therefore been able to lend a touch of unspoken sophistication to every woman’s wardrobe and ORRA wishes to be the forerunner in helping her make her choice for her special day with the best diamonds. We have therefore launched exquisite designs at competitive price points.”

As part of the new segment launch, brides across the country can enjoy designs based on floral motifs and contemporary patterns inspired by different elements of the universe. Each piece has been designed to enhance the look of the diamonds embedded within and give a fuller look such as the Aquila and Miraya collection. The new bridal collection is available across all ORRA’s 34 stores.

Source: brandequity.economictimes.indiatimes.com

retailj
By retailj July 8, 2018 13:26
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