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Learn the smart ways to maximise social media and mobile marketing

Learn the smart ways to maximise social media and mobile marketing 0 Updated

🕔11:25, 6.Dec 2017

Lavin Punjabi, CEO and co-founder, mCanvas Advertising Mobile telecommunications are changing the world for marketers. Mobile phones are becoming the default choice of channel for brands that wish to connect with younger consumers. Millennials spend some three hours a day

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Internet shoppers: Challenges and opportunities of selling beyond known boundaries

Internet shoppers: Challenges and opportunities of selling beyond known boundaries 0 Updated

🕔11:22, 6.Dec 2017 The jewellery industry, generally considered slow-paced, is in the midst of a handful of rapid transformations. In some of them the pace of change is propelled by technology and its eager adoption by consumers. Ecommerce has transformed the way retailers Read Full Article
Cross-category retailing

Cross-category retailing 0 Updated

🕔11:19, 6.Dec 2017

Second-generation jeweller Nakshatra Mehta has come a long way. From a small shop at Zaveri Bazaar he now runs a one-stop bridal luxury couture jewellery store. In the fifth session of the Retail Jeweller India Forum 2017, he laid out

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Brand Marketing: How to create brands that consumers love

Brand Marketing: How to create brands that consumers love 0 Updated

🕔11:14, 6.Dec 2017

Richa Singh ex-GM, L’Oreal It never pays to presume that the consumer is a timid and unchanging entity, constrained by tradition because jewellery is a high ticket-price category. In this session of the Retail Jeweller India Forum 2017, two brilliant

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