Thinking outside the box : Kishorkumar Shah, Director, Chandukaka Saraf and Sons, Pune

Related Articles

• Old Paves the Way for New 0 12.Dec
• Change in designs works as a magnet 0 12.Dec
• Retailers using technology and customer engagement tools to drive sales 0 04.Mar

Kishorkumar Shah, Director, Chandukaka Saraf and Sons, Pune

Our gold and silver products were selling well, but our diamond products were not. To counter this, we adopted a unique approach where we displayed trays of diamond jewellery in between the gold and silver jewellery and asked the existing staff from these sections to sell the diamond products as well. We also trained the staff so that they would have all the knowledge about diamonds. And so whenever a customer went to the gold or silver jewellery sections, our sales staff also showed them the diamond jewellery. Our senior team also interact with the other sales representatives who may not have been able to sell the diamond jewellery to motivate them. Through these efforts, the sales of our diamond jewellery rose by a considerable margin within a few months.

–Manoj Chakraborty