Dande Gold & Diamond turns Children’s Day into an innovative shopping experience at its store The retailer blended family-friendly activities like magic shows and give-aways with high-quality jewellery offerings, creating an interactive, pressure-free shopping environment. The initiative drew a large crowd, fostering strong community connections and providing the brand a strategic opportunity for customer engagement
G.K. Chudiwalas teams up with design duo Abu Jani and Sandeep Khosla to create heritage-inspired jewellery The exclusive collection merges traditional artistry with contemporary design, offering a fresh and elegant take on traditional pieces. The collection has been well-received, with customers appreciating the bold innovation, and the jeweller sees potential for the partnership to continue long-term
Punjabi Saraf partners with FICCI FLO to leverage woman power for its jewellery collection More than 80 women professionals from FICCI FLO showcased the brand’s ‘Jewels of Malwa’, inspired by central India's heritage. Such partnerships allow the brand to spread its voice through real-life women, offering a refreshing departure from traditional marketing strategies
Kashi Jewellers concludes month-long Diwali carnival by turning showroom into a fun-fest The retailer, which is celebrating its 70th anniversary, offered customers an exciting mix of lucky draws, festive treats and exclusive prizes. Though Kashi Jewellers aimed to go beyond a pure-play sales agenda and foster deeper emotional connections with loyal customers and their families, the carnival did boost sales across all jewellery categories
PMJ Jewels installs diamond testing machines at its stores, launches ad campaign to promote them The jeweller aims to offer greater transparency with regard to sale of diamonds, as lab-grown diamonds and other synthetic alternatives have brought in some opaqueness in the industry. It has called upon customers to test the diamond jewellery they buy on the spot at all major PMJ showrooms, and is using the DTMs to ensure transparency throughout its supply chain
Lagu Bandhu Jewellers’ festival campaign bridges heritage and modernity with storytelling magic Lagu Bandhu Jewellers’ new festive campaign, featuring Marathi actor Sayali Sanjeev, tells a story of trust, loyalty, and design versatility, celebrating women’s evolving roles. With scenes of shared domestic responsibilities and artistic pursuits, the campaign blends tradition with modernity, showcasing jewellery that complements both daily life and special moments