Find your scoop of jewellery news for this week here!
Rokde Jewellers' 'Get Social' initiative aids conversions
Through 'Get Social', the jeweller sends teams to housing complexes for awareness. The brand is currently seeing traction from residential complexes across Nagpur, who invite the brand to hold workshops
Batukbhai Jewellers impresses buyers with treasure hunt
By gamifying this activity in secrecy, 'Talash', the treasure hunt, brought focus back to the jewellers' Shankar Nagar showroom and their designer brand, Eclat
Manikchand & Sons Jewellers gets featured in Assamese TV series
Their showroom at The Times Square Mall on Zoo Road got a lot of exposure through this feature as standalone antique collections were promoted adequately through 'Bauli Fagun', the Assamese TV series.
AVR Swarnamahal Jewellers' uses superlative references for shopping festival
Drawing references from current incidents and South Indian culture in general, the brand created hype around the shopping festival which will continue till Diwali and announce winners every week
Parekh Brothers Jewellers' in-store event taps into festive season shoppers
A select group of 30-35 participants gathered at the brand's stores for a personalised display of latest collections, giving the jewellery brand a sound conception of the consumer preferences ahead of the festive season